Sell-side M&A

PingPong UX

The UK-based PingPong UX has been acquired by ContentSquare, a global leader in digital experience analytics, and integrated into Hotjar's portfolio under the name "Hotjar Engage".

Deal summary

Our Client, UK-based PingPong UX offers an all-in-one platform for UX research, testing, development streamlining product development via fast, efficient customer feedback integration.​ The Company has been acquired by ContentSquare, a global leader in digital experience analytics, and integrated into Hotjar's portfolio under the name "Hotjar Engage".

Deal rationale

ContentSquare took over 100% stake in the company after completing the acquisition of Maltese-US giant Hotjar in 2021, a dominant player in the digital user experience segment. To strengthen ContentSquare’s portfolio and leverage its unique capabilities in the rapidly growing UX research and testing market, PingPong joined Hotjar under the new brand name “Hotjar Engage”.

Absolvo's contribution

Our M&A team advised the shareholders of PingPong UX throughout the transaction process by preparing the company valuation, assisting in investor negotiations, evaluating offers, supporting due diligence, shaping key investment terms, facilitating SPA (Sale and Purchase Agreement) negotiations, and coordinating signing, closing, and related tasks.

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"M&A is a quite specialized field where gaining practical and up-to-date knowledge is very challenging (…) Having managed many of these and seen various cases helps them understand how to approach, negotiate, and handle different situations to maximize outcomes. Absolvo takes clients' transactions to heart and manages them very professionally."

Zsolt Korcsmárszky  •  Founder & ex-CEO of PingPong UX

The deal team

Lenard Horgos
Founding Partner
Gabor Makai
Director

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