Market Entry and Growth Strategy
A strong strategy drives both transactions and growth. Whether preparing for an investment round, entering a new market, or optimizing growth, we provide execution-driven support - refining your go-to-market strategy, optimizing sales channels and conducting market analyses.

Strategy is the key to a company’s success on both regional and international markets: as you don’t travel to an unknown country without at least a basic concept, companies should not do so either without a well thought-over go-to-market strategy. But that does not necessarily mean it has to be a long boring document or you need several months contemplating about it.
A good strategy is:
- short and to-the-point: as it needs to contain the main elements that support a company’s management and shareholders to make quick decisions
- actionable, as a strategy is worth as much as it is executed; therefore it needs to affect the every-day life of both startups and scale-ups and has to serve as a guide for everyone within the organisation
Questions to consider when you are building a corporate strategy:
WHAT DO WE SELL?
- product/service, value proposition, a solution to a specific problem
- USPs, differentiators: are they measurable, sustainable?
- positioning of the product
WHO IS OUR TARGET GROUP?
- target markets, industry segments
- what is their pain/problem?
- can we define a client persona (size, industry, maturity, etc.)?
WHO ELSE IS SELLING SIMILAR PRODUCTS?
- who are your global and local competitors?
- what are the substitutes for your products?
- what are their strengths and weaknesses?
- what is their strategy?
HOW DO WE SELL IT?
- sales or marketing driven strategy?
- marketing channels (online, content, social media, events, etc.)
- sales channels: direct sales or via partners?
Strategy is the answer for the „HOW?”.
Absolvo’s experts help you to find the answer for
- HOW to define your target (or beachhead) markets or segments?
- HOW you will reach your potential customers?
- HOW to set up a winning sales strategy (conversion, sales cycle, templates, processes, CRM, etc.)?
- HOW to beat your competitors on your target markets?
- HOW to find your potential target group?
- HOW you should price your product on a certain market or for a given segment?
When it comes to strategy, there are two challenges for any company leader:
- There are so many types of strategies (growth strategy, go-to-market strategies, sales and marketing strategies, market entry strategies) and there are many options for how to create them – Absolvo’s experts will pick the right tool to build your strategy!
- Strategy is nothing without execution: we are ready to execute what we plan for your company; as we have taken part in the execution of numerous business strategies, we will only create an actionable and executable plan for you and not just papers and presentations.
Contact us today to create and execute a plan that drives real results for your business.
Let’s turn strategy into action!
Contact us today to create and execute a plan that drives real results for your business.
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