Market Entry and Growth Strategy

Strategy is the key to a company’s success on both regional and international markets: as you don’t travel to an unknown country without at least a basic concept, companies should not do so either without a well thought-over go-to-market strategy. But that does not necessarily mean it has to be a long boring document or you need several months contemplating about it.

A good strategy is:

• short and to-the-point: as it needs to contain the main elements that support a company’s management and shareholders to make quick decisions

• actionable, as a strategy is worth as much as it is executed; therefore it needs to affect the every-day life of both startups and scale-ups and has to serve as a guide for everyone within the organisation

Questions to consider when you are building a corporate strategy:

WHAT DO WE SELL?

• product/service, value proposition, a solution to a specific problem

• USPs, differentiators: are they measurable, sustainable?

• positioning of the product

WHO IS OUR TARGET GROUP?

• target markets, industry segments

• what is their pain/problem?

• can we define a client persona (size, industry, maturity, etc.)?

WHO ELSE IS SELLING SIMILAR PRODUCTS?

• who are your global and local competitors?

• what are the substitutes for your products?

• what are their strengths and weaknesses?

• what is their strategy?

HOW DO WE SELL IT?

• sales or marketing driven strategy?

• marketing channels (online, content, social media, events, etc.)

• sales channels: direct sales or via partners?

Strategy is the answer for the „HOW?”.

Absolvo’s experts help you to find the answer for

• HOW to define your target (or beachhead) markets or segments?

• HOW you will reach your potential customers?

• HOW to set up a winning sales strategy (conversion, sales cycle, templates, processes, CRM, etc.)?

• HOW to beat your competitors on your target markets?

• HOW to find your potential target group?

• HOW you should price your product on a certain market or for a given segment?

When it comes to strategy, there are two challenges for any company leader:

• There are so many types of strategies (growth strategy, go-to-market strategies, sales and marketing strategies, market entry strategies) and there are many options for how to create them – Absolvo’s experts will pick the right tool to build your strategy!

• Strategy is nothing without execution: we are ready to execute what we plan for your company; as we have taken part in the execution of numerous business strategies, we will only create an actionable and executable plan for you and not just papers and presentations.

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