Sell-side M&A

CEUMED

CEUMED – a pharmaceutical and cosmetics group with operations in 6 CEE and SEE countries – has been acquired by Belgium-based Ceres Pharma - founded by the former owners of Omega Pharma, generating €130 million in revenue in 7 countries and completed 12 acquisitions between 2018 and 2023.

Deal summary

Our client, CEUMED – a pharmaceutical and cosmetics group specializing in the production, marketing, and distribution of OTC and cosmetic products, with operations in six CEE and SEE countries – has been acquired by Belgian-based Ceres Pharma. Founded by the former owners of Omega Pharma, Ceres Pharma has grown rapidly, generating €130 million in revenue, establishing a presence in 7 countries, and completing 12 acquisitions between 2018 and 2023. Following strong interest and multiple offers from international strategic investors, Ceres Pharma emerged as the successful buyer.

Deal rationale

CEUMED was acquired by Belgian-based Ceres Pharma following strong interest and multiple offers from international strategic investors. The CEE/SEE region experienced stronger growth in this segment compared to Western Europe. CEUMED presented an opportunity to expand the buyer's product portfolio while also providing immediate access to 6 new markets.

Absolvo's contribution

Our M&A team advised the shareholders of CEUMED throughout the transaction process by preparing investor documents showcasing the group’s strengths, developing a group consolidated financial plan, contacting potential international and regional investors, supporting investor negotiations, evaluating offers, assisting with due diligence, negotiating key investment terms, facilitating SPA (Sale and Purchase Agreement) negotiations, and support in signing and closing.

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“I wholeheartedly recommend Absolvo because they are relentless in achieving their goals and will maximize the potential of any opportunity within a company (…) I never felt alone – they held my hand and guided me with confidence, clearly drawing on extensive experience.”

Ildikó Balázsi  •  Owner of CEUMED

The deal team

Tamas Horgos
Partner
Lenard Horgos
Founding Partner
Anetta Dancs
Manager

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